Communication IS Formation
As Advent draws near, congregations pulse with anticipation. Advent wreaths glow as we gather to light the candles, calling us to Peace, Joy, Love, and Hope. The scent of evergreen fills the air, and carols resonate as choirs prepare. Nativity scenes emerge from storage, inviting all to ponder the holy mystery of God becoming flesh. Amid these beloved traditions lies a profound opportunity: communication. Every spoken and written word and sacred tradition shared this season shapes how the Advent and Christmas story forms new visitors and long-time members. It all communicates, and it all forms. Communication is formation!
Expanding Our Understanding of Formation
Formation is often associated with spiritual practices such as prayer, scripture reading, and worship. While these practices are foundational, formation extends beyond structured activities. It happens in everyday interactions, sacred rituals, holiday traditions, informal conversations, and church communications. At Learning Forte, we’ve found that communication is about sharing information, shaping experiences, and fostering transformation. Everything a church communicates during Advent can form people—shaping their perception of God, their understanding of the season, and their sense of belonging within the community.
Shaping Faith Through Advent Communication
During Advent, many people who might not be regular attendees come to church. This influx of new faces, alongside the consistent participation of long-time members, presents a unique opportunity to communicate messages of hope, belonging, and purpose. The communications during this season—spoken, written, or visual—are not merely functional but formational moments.
For newcomers, it’s important to recognize that they are encountering the church’s culture for the first time, and communication can make them feel welcomed or distant. A warm greeting from the pulpit, a brief explanation of sacred traditions, an inviting social media post, or even how the church website is structured can convey a sense of belonging and purpose. For ongoing members, Advent is a time to rekindle their spiritual practices and embrace the season’s significance in deeper ways.
Advent is a season ripe for shaping spiritual lives. By recognizing that every message is a formational opportunity, church leaders can make this season a time of profound spiritual growth for newcomers and regular members.