Formation Through Communication:
Strategies for Impactful Engagement During Advent
One of the most powerful tools a church has is its communication, especially during seasons like Advent, when people seek meaning and connection.. Based on our work with church leaders, we’ve identified principles that ensure communication is impactful. The goal is to approach communication as a dynamic process that engages your audience rather than simply transmitting information.
Strategies for Formational Communication:
- Understand the Context:
Consider who is present—new visitors, occasional attendees, and committed members. Tailor messages to resonate with each group, making communication more relevant and engaging during Advent. - Be Intentional About the Message:
Decide what themes you want to convey and communicate them clearly and consistently. The message can introduce the heart of the gospel to newcomers and inspire deeper spiritual practices for long-time members. Ensure that language, tone, and imagery align with your intended message. - Invite Engagement:
Communication should invite participation. Encourage people to get involved through attending services, joining a small group, or engaging in home-based practices. The more interactive your communication, the more it shapes people’s experiences.
Three Action Steps for Advent Communication:
- Audit Your Channels:
Review your current communication—newsletters, social media, bulletins—to see if they effectively reach new visitors and members. Adjust to make your messages welcoming and accessible, perhaps by adding an Advent-themed devotional or explaining Advent symbols. - Seek Feedback:
Ask your congregation how your messages resonate through surveys or conversations. Their insights will help you refine your communication to meet the community’s needs. - Incorporate Storytelling:
Invite members to share personal stories about Advent practices or reflections. These stories, shared in worship or on social media, connect people to the message and foster a shared faith.
By being intentional about communication, understanding your audience, and encouraging engagement, your congregation can offer meaningful formation that deepens faith and strengthens community ties during this sacred season. Let your communication catalyze transformation, bringing Peace, Joy, Love, and Hope to all who encounter it.
St. Paul’s Episcopal Church in Beaufort, NC has a lovely tradition of inviting families to share their crèches to decorate the church at Christmas. You can see photos of this engaging practice on their Facebook page.